See You In September
Never in our wildest imaginations would we be writing to share this message. Out of concern for our community we are taking recommendations from the CDC and WHO by limiting possible exposure to the novel coronavirus (COVID-19). Though our San Diego region is not experiencing a vast spread of the virus at this time, we are taking precautions for the health and safety of our speakers, attendees and volunteers which are our top priority. With heavy hearts, we are postponing the 25th Annual Y Design Conference until September 18-19, 2020. We look forward to seeing everyone at the Y in the Fall. Stay healthy & keep creating good design! If you have any questions, please email us at firstname.lastname@example.org. Learn More.
Here, we don’t ask Y. We ask Y not. Dare to dream. Embrace the absurd. Delve into the world of IMAGINATION.
The 25th AIGA Y Design Conference brings together innovators, designers and doers to inspire ideas and fuel the imagination. What if your budget had no bounds? What if the wildest ideas were on the table? At the 25th AIGA Y Design Conference, everything is fair game.
Executive Creative Director
As an Executive Creative Director for Walt Disney Imagineering, Scott is responsible for overseeing the strategic development and conceptual design of Star Wars Galaxy’s Edge at Disney’s Hollywood Studios.
Throughout his 30-year career working on theme parks, museum exhibitions, visitor centers, resorts and Olympic Games, he has focused on the creation of physical spaces and emotional connections – dimensional, immersive and experiential storytelling – to realize compelling guest experiences. His Disney portfolio includes the Magic Kingdom New Fantasyland expansion at Walt Disney World Resort, Buena Vista Street at Disney’s California Adventure, Princess Fantasy Faire at Disneyland and other transformative projects.
Scott has served on the International Board of the Themed Entertainment Association, the Board of Directors for the Society for Environmental Graphic Design, and was founding president of the Museum Committee for the International Association of Amusement Parks and Attractions.
Walt Disney Imagineering is the unique innovative organization that creates – from concept through construction – all Disney theme parks, resorts, attractions, cruise ships, real estate developments, and regional entertainment venues worldwide. Imagineering’s unique strength comes from the teamwork and syntheses of creative and technical professionals representing more than 100 diverse disciplines.
Creative Director, Partner
Allie leads the award-winning creative team at Godfrey Dadich Partners, where she creates visual narratives and functional design systems for brands such as Nike, National Geographic, IBM, Adyen, and the Obama Foundation. Her work spans editorial, brand identity, advertising, film, motion graphics, digital experiences, and events. She was recently named one of the 50 most exciting female creatives under 30 by The Drum, and she has been honored by the Art Directors Club, the Type Directors Club, the Society of Publication Designers, ASME, and others. Her leadership on National Geographic magazine’s redesign was named 2018’s Hottest Redesign by Adweek. Before joining GDP, Allie served as Design Director at WIRED, where she led a multidisciplinary creative team that produced art direction and design for the publication’s magazine, website, social media, and live events. She was instrumental in pioneering WIRED on Apple News, which was showcased on stage at Apple’s WWDC 2015. WIRED also won the National Magazine Award for Design in 2015, and was nominated every year of her four-year tenure. Prior to WIRED, Allie was a founding member of Condé Nast’s Editorial Development Group, where she partnered with brands such as Vanity Fair, The New Yorker, GQ, Glamour, and Vogue on digital strategy, platform development, and special projects. Born and raised in Hong Kong, she now lives in San Francisco, where she enjoys hunting for new ramen spots and hiking the local trails.
John Bielenberg is a designer, entrepreneur, and imaginative advocate for a better world. He is the founder of Project M, CCA Secret Project, The Think Wrong Institute and co-founder of Future, Pando Populus, the Pando Institute and Common. In 2003, John Bielenberg created Project M, an immersive program designed to inspire and educate young designers, writers, photographers, and filmmakers by proving that their work—especially their “wrongest” thinking—can have significant impact on communities. Project M has developed projects in Alabama, Baltimore, Connecticut, Costa Rica, Detroit, Germany, Ghana, Iceland, Maine, Minneapolis, and New Orleans. John has won more than 250 design awards in his career, including the 2013 AIGA Gold Medal for leadership in the design for good movement. The San Francisco Museum of Modern Art staged a solo exhibition of his work in 2000. Clients have spanned the private and public sectors and included Fortune 500 corporations, technology leaders, venture capital firms and universities. John is the father of two great kids, an avid cyclist and van-life advocate and is currently the Director of the Think Wrong Institute at the University of Kansas and Creative Director of the Pando Institute.
In 2016, John co-wrote a book called Think Wrong that inspires people to conquer the status quo and do work that matters.
Yvonne Perez Emerson
Yvonne Perez Emerson is a wild-spirited, Latinx woman with over 30 years in design and strategy, and the pioneering founder of Make & Mary—a luxury CBD beauty and experiential brand that explores the world of cannabis through art, design and self-care. Perez is an award-winning creative director, storyteller, dreamer and maker. In 2016, as a creative powerhouse in Portland, Oregon, Perez used her background in design and community building to launch Make & Mary as a cannabis-friendly workshop series where attendees gain hands-on experiences in heritage craft practices. Perez began formulating herbal folk remedies over 20 years ago and brought these arts to the forefront of the modern cannabis space. In 2018, Perez expanded Make & Mary into a luxury CBD beauty brand. Her robust product line features clean organic skincare solutions and lifestyle products made with full spectrum CBD, cannabis aromatherapy, and herbal adaptogens.
Prior to Make & Mary, Perez founded two arts nonprofits, La Mesa Arts Alliance and WeMake. The La Mesa Arts Alliance was founded in 2004 with the city of La Mesa, California, Parks & Recreation department to provide a variety of arts experiences to the local community. WeMake, a 501C non-profit, was founded in 2012. It was developed to foster art and design in Portland’s creative community through hands-on experiences, dialogue, and design in action initiatives. WeMake helped raise over $165,000 for arts and education in Portland, and through its various exhibits, art shows, talks, and 4 conferences, featured 4000+ makers over 10 years. WeMake conferences were held at the Portland Art Museum and The Armory, and in 2018 it was recognized by the American Institute of Graphic Arts (AIGA) Eye on Design as the most gender-equitable conference in the UK and US.
In 2019, Perez transitioned her work with WeMake into Make & Mary to fully focus on growing the company. Perez is also the owner and founder of Portland’s Tillamook Station, a reclaimed warehouse nestled within the old Triangle Milling building that housed many of WeMake’s workshops. Currently, Tillamook Station plays home to creative professionals, Make & Mary’s workshops, and Perez’s award-winning design studio The Study, which she founded in 2006 and runs to this day. The Study has been awarded the Rosey Award of Excellence by the Portland Advertising Federation for its work on the “WeMake Celebrates” campaign, along with Print Magazine’s Regional Design Award “Best of Region,” and HOW Magazine Design Award for best self-promotion. Perez also served as an adjunct design professor at Portland State University for 6 years (2010-2016).
Hugh Weber is a researcher, network theorist, storyteller, community organizer, design advocate, and small town kid.
Hugh is CCO of The Great Discontent (TGD), a media company and thriving community committed to celebrating the untold stories of today’s artists, makers and risk-takers. Focusing on beginnings, creativity, and risk, TGD provides a memorable look into the lives of creatives via long-form interviews short features, film-based projects, podcasts, and events.
Hugh serves as the CEO and Creative Counsel for The Institute of Possibility (IOP), a community design studio with clients and partners ranging from Fortune 50 to mom-and-pop bait & tackle shops. Leveraging collective insights, untold stories, and the power of ROI (relationships of influence), IOP designs meaningful connections for organizations and communities with people living, working and thriving within them.
IOP has provided thought leadership and general management for award-winning online and social media campaigns, as well as research, story discovery and strategic management for marketing in niches including colleges and universities, biofuels, technology, health care, tourism, fatherhood, community development and churches.
As Creative Counsel, he provides executive level advice to Chief Executive, Marketing, and Design Officers, as well as other emerging Creative Professionals as they work to design thriving creative careers while navigating client challenges, collaborative complexities and uncertain futures.
Between 2009 and 2017, Hugh founded and led OTA, a for-purpose organization focused on sparking transformation through creative connections and collisions in North Dakota, South Dakota, and Minnesota. OTA convened 11 large-scale events, hosted over 150 national thought leaders, commissioned 35 micro-documentaries and a full-length feature, and invested approximately $2 million in the creatives who call the region home.
In 2008, Hugh started DudetoDad.com as a genuine cry for help from an ordinary dude who wanted to be an extraordinary dad. Dude to Dad grew to include a social network of 85,000 fathers and two books, an Amazon Parenting #1 & #2 Bestseller.
Hugh was designated by Ford Motor Company as a “heavy hitter” in social media storytelling and honored as their “social activism” challenge winner in 2009. He has partnered with Microsoft, Nintendo, Carnival Cruise Lines, Nokia, and Ford and has been quoted and referenced by the Washington Post, Inc. Magazine, Glamour Magazine, New Zealand National Radio, Chicago Tribune, Pregnancy Magazine, the Associated Press, Philadelphia Inquirer, Wisconsin Public Radio and the Sioux Falls Argus Leader.
Weber currently serves on the National Board and Executive Committee for AIGA, the oldest and largest professional organization for design. He was recently named one of GDUSA’s “People To Watch who embody the spirit of the creative community.”
Hugh lives in the OTA states with his beautiful, intelligent and extremely patient wife, Amy; his daughter, Emerson; and his son, Finn.
Lindsey Hammond Charlet
Founder, Creative Director, CEO
As the executive leader of HUB Collective, a design and strategy agency in Portland, Oregon, Lindsey Charlet charts the course for both creative and client services. Genuine curiosity about people fuels her striking leadership philosophy. Lindsey believes vulnerability is a crucial aspect of leadership that spurs creative growth by cultivating a more connected, engaged, and productive workplace.
Founder, Creative Director
Ty Mattson is the founder and creative director of Mattson Creative, a Southern California based branding agency specializing in illustrative design for the entertainment and licensed consumer products industry. He proudly leads an incredibly talented design team whose award-winning work can be seen for a wide variety of clients such as Apple, Coca-Cola, Disney, FAO Schwarz, IKEA, Target and Universal Studios, to name a few. His work has appeared in numerous professional publications and has been recognized for excellence by the leading design competitions including the One Show and Communication Arts.
With bachelor’s degrees in graphic design from both Art Center College of Design and the University of Wisconsin at Madison, Jennifer’s passion for design has also led her to teach courses at Art Center and UCLA Extension. She has served on the Board of Directors for the Society for Experiential Graphic Design (SEGD) and is frequently asked to speak to audiences about the unique nature of design in her profession. Jennifer has guided many of Hunt’s high-profile projects since joining the firm in 1996. Her professional focus has been in the realm of exhibit design and graphics for colleges, museums, cities and parks. Jennifer’s success in building consensus among stakeholder groups and committees has been a hallmark of her career. She is an inspiring designer and project director who, since being named Partner in 2003, has provided leadership in managing the firm. Some of her key graphics projects have been with the San Diego Zoo, LA Arboretum, Golden Gate National Recreation Area, Hollywood Bowl, Top of the Rock Experience at Rockefeller Center, One World Observatory, Hamilton: The Exhibition and several projects for Disney and Universal Orlando. She’s currently working with the cities of Santa Barbara, Santa Cruz and Downtown Napa. Jennifer’s many long-term clients keep coming back for her contagious enthusiasm, unique problem-solving abilities, and positive lighthearted approach.
Charles is the Founder & CEO at Ideation , an ideaexecution company that specializes in helping executives and brands scale their business by effectively
achieving clarity and integrating their strategic plans into day-to-day implementation. Ideation fills this gap between strategy and implementation with innovative approaches to idea refinement, strategic process & infrastructure development, leadership & team building, brand (re)development & positioning, and creative services that bridge concepts into the real world. He is also the author of Good Idea. Now What?: How to Move Ideas to Execution, a practical book designed to help people move ideas to implementation.
Charles is regularly invited to advise and speak to leading brands on topics such as clarity, creativity, leading innovation, idea-making, brand strategy, and ideation.
Executive leaders from brands including Toyota, Wells Fargo, Google, TOMS, NBCUniversal, WME, Caterpillar, Sequoia Capital, Vanguard Financial, ONE Campaign, (RED), and many others have benefited from engaging Charles on various projects and endeavors. In addition to advising and speaking, Charles has served as host and/or facilitator for numerous events with NY Times best-selling
authors and executives from brands including Google, Twitter, MLB, Starwood, Disney, CAA, Toyota, TOMS, charity: water, United Way, World Vision, and many others.
My Name is Kristina Kardous, and I am the founder and CEO of Plum Paper. With a degree in graphic design, I started Plum Paper back in 2010. It all started as a mission to help myself and others like me who are naturally unorganized to find a better way to stay on top of life’s demands and challenges. So began a little planner company that I never dreamed would become the multi million dollar company that it is today. Over the years, I have watched this planner company grow from a spare bedroom, to a garage, to a tiny side office of a plumbing company, to a warehouse where we manufacture thousands of products from start to finish every day. What was once just a graphic design job for me, is now a multi level role of making business decisions, directing design, overseeing manufacturing, and managing employees. It has been an incredible amount of hard work, laughs, and tears, but I wouldn’t trade it for anything. Along the way, I’ve had two kids. Aside from them being my favorite things ever, they forced my workaholic self to step away from the 18 hour days & get a little more balance in my life. It is a true honor for me to create a product that brings people joy, organization, and a creative outlet. Watching this gives me continued encouragement to keep working to make our products better and more beautiful each day.
Gretchen Griswold — Moderator
Dynamic Brand Storyteller, Senior Leader of Executive Communications for the Design, Marketing and Customer Success Teams
Gretchen Griswold is a native San Diegan, and while that gives her a weakened resistance to extreme temperatures and a heightened sensitivity to bad tacos, it also gives her the good fortune to be in Intuit’s backyard, where she leads Executive Communications for the Design, Marketing and Customer Success teams. Gretchen scored her bachelor’s degree in Journalism at San Diego State University, back when tuition was only three digits. Since then, she’s worked in public relations, corporate communications and marketing for both both public companies (Sony, ResMed) and start-ups (PacketVideo, Lytx, and more). In her spare time, Gretchen performs stand-up comedy and recently made it to the semi-finals/top 16 (out of 190 comics) in San Diego’s Funniest Person Contest. In her role at Intuit, she’s partnered closely with the San Diego chapter of AIGA to organize and host the Designer Launch Series.
Missy Bunch — Get the Creative Juices Flowing
Movement & Exercise Therapy Specialist
Missy Bunch is a neurology expert, fitness coach, speaker and former professional dancer who specializes in injury prevention, injury rehabilitation, joint mobility and pain management. Dancing since the age of three, Missy has always been fascinated by human movement and its complexity. After a four-year knee injury following her professional dance career with the Golden State Warriors, she made it her life’s mission that no one endure the frustration and hopelessness she felt when it seemed nothing could heal her. In 2010, she was introduced to Z-Health, a neurocentric education company and after just a single session, Missy’s knee pain was gone and her life changed forever. Over the next several years, she dove head first into the Z-Health curriculum and became one of only 50 master trainers in the world. Missy shares her expertise and, most importantly, her passion for her clients’ health and quality of life through teaching workshops, building personal and corporate programs and speaking around the country, and most recently through the business she co-founded, Movement IQ.
VR Design Workshop
Website Accessibility: Tips & Tools to Create a More Inclusive Internet
Angela & Cris Noble (Noble Intent Studio)
Adventurous Branding - How to leverage fearless creativity in brand building
Charles Lee (Ideation) & Nate Spees (Grizzly)
Make Your M.O.V.E.S. Into UX
Allie Curtis (CappUXcino ‘N Coffee)
Izzy Cuibus (JLab Audio), Sara Jacobsen (Salk Institute), Chase Wood (Taco Bell)
Art of the Creative Business
Steve Morris (Mth Degree)
Street Dreams: Lowrider 101
Jose Venegas (Writerz Blok at the Jacobs Center for Neighborhood Innovation)
If you are new to it, the process of designing for virtual reality (VR) can be intimidating and complex. However, the core principles of design always hold true. This Thinkshop will help provide the basics for both augmented reality and virtual reality (AR/VR) and give a few key points to consider before diving into some hands-on exercises. By the end, you’ll be ready to create engaging AR/VR experiences of your own.
Nick Cottrell is a practicing interaction designer with over 15 years of experience. His work involves collaborative internet services and productivity solutions for modern businesses. He has experience with a range of emerging technologies and developed an influential mix of cross-platform AR and VR projects. He helped create and launch a popular social VR application, which was acquired by Microsoft in 2017. He also worked on an R&D team to develop a spatial interface system for an augmented reality headset company. In addition to receiving a BA at San Diego State University, he has received additional certifications in VR development, systems engineering, and agile project management.
By building accessible websites, we ensure websites are usable by the broadest number of people. More than the ethical benefits, having an accessible website also drives business success – protecting you from lawsuits around ADA compliance, improving user experience, and boosting SEO.
During this interactive workshop, you’ll learn:
- Why website accessibility matters and the impact it has on business bottom lines
- How to design and build inclusive websites to provide a better user experience
- How to implement simple changes to create websites that can be accessed by people of all abilities – ensuring usability for assistive technologies, ADA compliance, and SEO best practices
Bring your own computer for a hands-on audit of your own website and on-the-spot accessibility fixes.
When a website’s content is available to everyone and can be used by anyone — regardless of their ability — website accessibility is achieved.
Join us in helping to create a more inclusive internet one website at a time.
Angela & Cris Noble:
Angela and Cris Noble have been creating websites together since 2011 and co-founded Noble Intent Studio in 2017. They’ve worked with clients such as CUCINA Restaurants, Planned Parenthood, AAA, and Intuit and have partnered with other design firms such as lime&co (Petra Ives), StudioM (Kate McCarthy), Marc Hedges Creative, Design Perspective (Cheryl Dine), Matter Consulting (Steven Morris), and many more. Noble Intent Studio connects client objectives to end-user experience with strategic and inclusive design and innovation.
Angela has served on the AIGA San Diego board as the Website Director and currently serves as Vice President of the Kensington Talmadge Business Association. She also hosts a twice-monthly Design Critique Group meetup where local design professionals can give and receive critiques on their in-process work. You may remember Angela from her “Local Leader Lunch” at Y24. Angela is passionate about gardening and animal rescue – you’ll almost always find her with a dog in her lap.
Cris has volunteered with AIGA San Diego for the past 4 years providing web development for special programs, including the Y25 website (designed by lime&co) and the Designer Launch Series website (designed by Intuit). Cris made a career switch from process engineering to web development after falling in love with design (and Angela). He worked at Intuit on the TurboTax team and at downtown startup Classy.org before joining Noble Intent Studio full-time. Cris is an avid biker on both roads and dirt trails. His goal is to ride on every road in the City of San Diego – wave if you see him riding!
Join Nate and Charles as they share the fundamentals of brand building. During this interactive workshop, you will explore what goes into building and growing brands in an ever-changing marketplace. The strategies and fundamentals covered in this workshop have helped organizations like Xbox, Microsoft, Toyota, Google, Marriott, TOMS, Caterpillar, ServiceNow, and a myriad of companies simplify complexity and rise above the noise to reach their customers in more compelling and adventurous ways.
Charles is the Founder & CEO at Ideation, an idea execution company that specializes in helping executives and brands scale their business by effectively achieving clarity and integrating their strategic plans into day-to-day implementation. Ideation fills this gap between strategy and implementation with innovative approaches to idea refinement, strategic process & infrastructure development, leadership & team building, brand (re)development & positioning, and creative services that bridge concepts into the real world. He is also the author of Good Idea. Now What?: How to Move Ideas to Execution, a practical book designed to help people move ideas to implementation.
Charles is regularly invited to advise and speak to leading brands on topics such as clarity, creativity, leading innovation, idea-making, brand strategy, and ideation. Executive leaders from brands including Toyota, Wells Fargo, Google, TOMS, NBCUniversal, WME, Caterpillar, Sequoia Capital, Vanguard Financial, ONE Campaign, (RED), and many others have benefited from engaging Charles on various projects and endeavors. In addition to advising and speaking, Charles has served as host and/or facilitator for numerous events with NY Times best-selling authors and executives from brands including Google, Twitter, MLB, Starwood, Disney, CAA, Toyota, TOMS, charity: water, United Way, World Vision, and many others.
Nate Spees helps brands and people simplify complexity and be their most creative selves. Named one of “The 12 Most Important People in Design Right Now” by Hatch Magazine, he is a sought-after speaker, community builder, and local creative leader. In his work, Nate advises creative and storytelling practices of venture-backed startups, leading nonprofits and Fortune 500 enterprises, including Microsoft, Qualcomm, Marriott, WeWork, Hilton, Surfrider Foundation, and Xbox. Nate lives in San Diego with his wife, daughter, and dog. In his spare time, you can find him enjoying family, paddle boarding, golfing and searching for the city’s best coffee. Find Nate online at www.natespees.com, at www.madebygrizzly.com, and @natespees
Design your own career roadmap based on Mindful Objectives, Values, Expectations & Synergies. User Experience as a profession is challenging, exciting, exhilarating, and fresh! It is an umbrella that covers a wide range of disciplines and offers a wealth of opportunities for any creative professional. However, it can be quite overwhelming to maneuver the terrain, whether you’re an early-career professional just out of college or an experienced professional who is interested in transitioning from another discipline. Together, we will take a journey to uncover a few treasures that are very important in making a successful transition into a new career. Though they are not talked about much, these treasures are far more timeless and valuable than any perfectly pixelated project or portfolio. This Thinkshop is for any person who is interested in making MOVES into User Experience and not sure how or where to start. We will not cover textbook UX methods, practices, or theory during this Thinkshop. Rather, you will design your own custom UX career roadmap and leave this Thinkshop with an action plan filled with MOVES that are attainable and excitable. Are you ready to make your MOVES?
Altovise (Allie) Curtis, a Sr. User Experience (UX) Researcher & Product Designer, is an East Coast transplant who appreciates life and people. She has been on the Design & Development journey for almost 20 years, which started before she obtained a degree in Computer Information Systems. After college, Allie started a web design and development business in Atlanta, GA. Regardless of her role, Allie has a passion and purpose to mentor, guide, and grow people. She currently mentors new and early-career UX professionals in San Diego and beyond. Having set her own path for career development over the years, from college to entrepreneurship, Allie believes that knowing and appreciating who you are as a person and professional is a quicker path to accomplishing your goals than creating pixelated perfect pieces. Within her meetup and mentorship community, CappUXcino ‘N Coffee, Allie covers topics ranging from leveraging multiple skillsets to be more indispensable, creativity, soft skills, networking, and more. She is a warm and energetic soul who will welcome you as if she’s known you your entire life.
Join us as we talk to in-house designers from Taco Bell, JLab Audio, and Salk Institute about the design process & the operation of their internal design departments. We will learn about their size, structure, titles & responsibilities as well as their design scope and how they interact with other in-house teams or outside agencies.
Izzy Cuibus is a Graphic Designer for JLab Audio, an award-winning company specializing in personal audio in Carlsbad, CA. She has worked at JLab for over 5 years on the Marketing team, and is proud to have contributed to its growth in the consumer electronics market. Most notably, she has helped with a major rebranding campaign along with a website redesign, helping to position JLab as the #1 true wireless brand under $100.
The Salk Institute for Biological Studies
My background includes work with full-service agencies, universities, and in-house creative departments in San Francisco, San Diego, and Helsinki, Finland. Cross-cultural communication has been an ongoing professional focus and personal interest. While studying graphic design at California College of the Arts in San Francisco I worked with the in-house creative team of clothing company Esprit de corp. The workspace was a historical building with a rooftop vegetable garden, custom carved furniture, and an Amish quilt collection. The work environment kindled an appreciation for healthy living, meticulous craftsmanship, and the infinite possibilities of using basic geometry in creative expression. Since then, I’ve worked in studios housed in a renovated bus repair station, Pier 80 in San Francisco, and a historical ceramic factory in Finland. The spaces I’ve worked in have always influenced my design by helping me embody the everyday lifestyles and priorities of the audiences they serve. The organizations I most admire acknowledge the genius loci of the terrain, structures, materials, and history within which they exist and build their identities on. I am currently a graphic designer at the iconic modernist campus of The Salk Institute for Biological Studies.
Chase Wood was raised in Hollister, CA, and lives and works in Southern California. After attending Long Beach State University where he received a BFA in Illustration, Chase continued his career working as a graphic artist in the fashion industry. Here, he worked with a multitude of clients and brands, forcing him to continually adapt to a wide range of brand aesthetics and trends. Also during that time, Chase founded a small creative agency with a few colleagues, allowing him to expand his skill sets in the areas of brand identity design and illustration. After a few years, Chase was offered an Art Director position at TBD (Taco Bell Design, the brand’s in-house agency.) This is where he began to channel his know-how towards leadership and communicative imagery with the cult brand that is Taco Bell. Chase’s ultimate goal is to evoke a clear message in his work, which is what attracted him to the illustrative side of art. He enjoys taking one small bit of subject matter and letting his pen do the rest, getting lost in detail.
Get ready to dive into all things creative business with industry leader Steve Morris during The Art of the Creative Business workshop. This hands-on workshop will help you deepen your business principles and realize the full potential that you and your creative organization have to offer. The art of creating your own business begins with diving deep into why you’re bold enough to do it, how you do it with your ‘non-negotiables,’ and what you ultimately promise your clients.
To live and work wholeheartedly, with meaning and purpose, business leaders must know what they stand for and how to instill their beliefs in action. Steve is on a mission to help organizations and their leaders rise to their potential and make a positive impact on the world of their customers. Steve leads his strategic brand and business consultancy Mth Degree (theMthDegree.com), founded in 1994. His clients include global organizations such as Samsung, Sony, LG, ESPN, Amazon, Google, NFL and MLB franchises, Northwestern University and regional organizations such as Academy for Professional Excellence, Port of San Diego, Fleet Science Center and SDSU. Over the past 24 years he has worked as a leader and innovator on brand strategy, organizational life, humanized marketing and wholehearted leadership with artistry. He’s been honored to work with more than 250 global, national and regional companies and 2,300 business leaders ranging from brands in consumer products, consumer electronics, education, government, non-profit, sports and entertainment. Steve is a frequent speaker at events locally and nationally, including TEDx, Creative Mornings, CES, HOW Conference, Social Venture Network, American Marketing Association, and AIGA conferences. He is regularly hired for in-house corporate keynotes, retreats, and workshops for organizations that include Samsung, LG, Academy for Professional Excellence, and the Port of San Diego. He’s been a guest on podcasts and radio shows across the US and Europe, and is a celebrity guest host on BISTalk Radio (on the ESPN broadcast network). Steve has written and published two books, including “The Evolved Brand” and “Humanizing the Customer Journey,” and his forthcoming book “The Beautiful Business: How to Impact the World Through the Power of Your Brand” will be published in late 2020 by Conscious Capitalism Press. In addition, his creative and thought leadership has been included in Retail Observer, Forbes, Business Week, Brand Week, Ad Age, Conscious Company Magazine, MarketingProfs, and HOW Magazines, among others. With the design to work with leaders who want to live and work more wholehearted, Steve is Co-Founder of The Studio (studioleadership.com), an organizational change-agent consultancy that works with the foundations of leadership artistry.
Join Jose, a graffiti artist, and classic car owner/artist, as he shares his imaginative design process for customizing the ’67 Impalas that he is bringing to Y25. Two-three cars will be at this outdoor think-shop. One fully custom lowrider and one in all-original, classic stage. The think-shop will consist of breaking down a brief history of lowriders plus performance info and costs. Jose will also have an outline of a classic car so attendees can design and color patterns to envision the custom paint design process.
Jose, born in Miami and raised in San Diego, was always fascinated by Graffiti Art, but could never find a place to express his talent. With a lack of places to safely and legally practice his art and absolutely no resources in the community to utilize his talent, he turned to vandalism as a form of expressing himself. On his way to work one day, he noticed a group of youth, his age and younger, spray-painting large wooden walls with Graffiti Art. He witnessed more people doing Graffiti the next day and decided to skip work. Since 1999, Jose has worked to support and inspire local youth and his community about the importance of this art form and the Writerz Blok program at the Jacobs Center for Neighborhood Innovation.
Jose was hired as the Writerz Blok Facility Supervisor in 2005. He became an instructor, a mentor, learned graphic design and screen-printing while working at Writerz Blok. He has also partnered with local organizations on numerous projects working with at-risk youth and after-school classes. As a Latino man in this thriving community, he has been an integral part of empowering and inspiring his community, co-workers and his people through his work at Writerz Blok, the nation’s first ever legal Graffiti Arts park.
Reserve by March 27th
LUNCH WITH A SPEAKER
Friday April 3
LUNCH WITH A LOCAL LEADER
Saturday April 4
Join a casual roundtable conversation about a topic selected by each participating speaker’s imagination. Optional, Catered lunch provided, RSVP required, limited to 25 per speaker
Yvonne Perez Emerson :: Designing for the Cannabis Industry
Charles Lee :: Human-Centered Design Thinking and Innovation
Hugh Webber :: Designing for Connection
Scott Mallwitz :: Embracing the Challenge of No
John Bielenberg :: Design for a Positive Future
Lindsey Hammond Charlet :: What’s holding you back?
Ty Mattson :: Creativity
Enjoy a delicious sit-down lunch over a roundtable discussion with one of our local design leaders.
Optional, $35 per person, Limited Seating. Reserve by March 27th
Dave Benton :: MetaJive :: Design is from Mars, business is from Venus
Cary Johnson :: Elevated :: Agency Life – Does Size Matter?
Justin Manor :: SoSo Limited :: Training our Replacements: How can technologies like AI & Mixed Reality change our design process
Adam Rowe :: Rowe Design :: Unplug
Angela Renac :: Experience for Mankind:: Imagining the creative agency of the future
Friday Sep 18
Saturday Sep 19
Early Bird :: CLOSED
through Jan 15, 2020
Value Rate :: CLOSED
Jan 16 - Feb 15, 2020
Feb 16 - Sep 17, 2020
Your conference registration includes admission to all Main Stage Speakers, the Resource Room, Lunch on Friday, one Thinkshop on Saturday and the Reception on Saturday.
Attendees are responsible for making their own hotel reservations and travel arrangements.
Your registration constitutes permission to use photos, audio and video recording taken of you during the event for promotional and educational purposes in connection with AIGA events and activities, in corresponding publications, in AIGA’s archives and on AIGA’s website.
Cancellations made on or before March 27, 2020 are eligible for a refund, less a $25 cancellation fee.
By submitting your email address, you agree to receive related email periodically from AIGA San Diego and can opt-out at any time. We will never share or sell your email address or information.
While all speakers have confirmed their participation, we cannot guarantee that the speaker list or schedule is fully final. Speakers and schedule is subject to change without notice.
Group Rate $450 is for groups of 5 and more. Please email us to purchase the Group Rate
The Y25 Design Conference is an event for people who share a passion for design, experience, innovation, usability, and other cool things. The conference is intended to be an inclusive environment where anyone interested in doing, making, and designing cool stuff is welcome.
Along with people from different industries and backgrounds, we encourage conversations and differing perspectives as part of the Y Design Conference experience. We will ensure a safe environment for everyone, and your cooperation is expected.
To that end, we will provide an environment free of harassment for every person. To be clear “harassment” includes:
- Offensive speech related to gender, sexual orientation, disability, physical appearance, race, or religion
- Offensive vulgar or sexual imagery in public spaces and presentations
- Intimidation, stalking, following, unauthorized photography or recording of a person or people
- Sustained disruption of talks or other events
- Inappropriate physical contact or unwelcome sexual attention.
These are all things that have no place at the Y Design conference. We expect attendees to act in a way that’s a positive representation to the community at-large. Anyone asked to stop harassing behavior will be expected to stop immediately. If not, appropriate action will be taken by conference staff, security, and/or law enforcement.
Conference staff and volunteers will provide any of the following should the need arise:
- Expulsion from the conference, including the hotel (where appropriate)
- Escorts to and from venues
- Mediation of conflicts relevant to Y Design Conference event and/or policy
- Contacting security or law enforcement
- Assistance to any Y Design attendees with special needs
Whether you are a volunteer, speaker, sponsor, or attendee, you must agree to behave appropriately or we’ll ask you to leave. You can help, too, by looking around and letting us know if some one’s behavior is negatively affecting our culture.
at Torrey Pines
Come for the show, stay for the people… and of course the street tacos.
Adam Rowe :: AIGA :: erowe design
It's so wonderful to be with peers of all ages--learning, discussing, and most importantly, thinking.
Esther Andriopulos Coit :: AIGA :: Patera Design
Our “Y” Story
For a quarter century, there has been a place for like-minded designers who notice it all to gather in San Diego, Calif. More than just a sunny-side-up town, San Diego has become a design-centered, highly respected creative forefront in the industry. The people who have made it such are still here and thriving.
So what is this gathering place? It’s called the Y. The two-day event, produced entirely by volunteers, puts design at the center of everything. The Y is a place to reconnect with yourself, your passion, your why. It takes us out of the day-to-day how we design and opens up our imagination to remind us why we design. At the Y, designers find the inspiration they need to reach the next level. It’s a space for creatives to flock to each year, a forum where they can bask in the company of designers who radiate inspiration and embrace big ideas.
SOME OF OUR PAST SPEAKERS
The Y Conference brings to the main stage the most sought-after names in design and some of the most intriguing unknowns. We never cut corners when it comes to curating our speaker list. Just take a look at past Y Conference speakers: Paula Scher, David Carson, Chip Kidd, Karim Rashid, Wayne White, Frank Chimero, Aaron Draplin, Patrick Coyne, Michael Bierut, and Louise Fili. And as Y Design Conference celebrates its 25th anniversary in 2020, attendees can expect more top-tier talent.