Imagination

Here, we don’t ask Y. We ask Y not. Dare to dream. Embrace the absurd. Delve into the world of IMAGINATION.

Imagination

April 3 & 4, 2020

Friday & Saturday


The Alexandria at Torrey Pines

10996 Torreyana Road
San Diego, CA 92121

Tickets
Imagination
Days
Until Imagination

The 25th AIGA Y Design Conference brings together innovators, designers and doers to inspire ideas and fuel the imagination. What if your budget had no bounds? What if the wildest ideas were on the table? At the 25th AIGA Y Design Conference, everything is fair game.

yeaRS

Speakers

Scott Mallwitz

Scott Mallwitz

Executive Creative Director

Scott Mallwitz

Allie Fisher

Allie Fisher

Creative Director, Partner

@allie_fish

John Bielenberg

John Bielenberg

Yvonne Perez Emerson

Yvonne Perez Emerson

Founder, CEO

@themakeandmary @yvonnepemerson The Study

Hugh Weber

Hugh Weber

CCO

@HughWeber

Lindsey Hammond Charlet

Lindsey Hammond Charlet

Founder, Creative Director, CEO

@hub_collective @lindsey_spoke

Jen Bressler

Jen Bressler

Principal

Charles Lee

Charles Lee

Founder, CEO

@charlestlee

Kristina Kardous

Kristina Kardous

CEO

@plumpaper

Gretchen Griswold — Moderator

Gretchen Griswold — Moderator

Dynamic Brand Storyteller, Senior Leader of Executive Communications for the Design, Marketing and Customer Success Teams

@GriswoldGA

Missy Bunch  — Get the Creative  Juices Flowing

Missy Bunch — Get the Creative Juices Flowing

Movement & Exercise Therapy Specialist

@missybunch15 @movementiq.co

Thinkshops

VR Design Workshop

Nick Cottrell

Nick Cottrell

If you are new to it, the process of designing for virtual reality (VR) can be intimidating and complex. However, the core principles of design always hold true. This Thinkshop will help provide the basics for both augmented reality and virtual reality (AR/VR) and give a few key points to consider before diving into some hands-on exercises. By the end, you’ll be ready to create engaging AR/VR experiences of your own.

Nick Cottrell:
Nick Cottrell is a practicing interaction designer with over 15 years of experience. His work involves collaborative internet services and productivity solutions for modern businesses. He has experience with a range of emerging technologies and developed an influential mix of cross-platform AR and VR projects. He helped create and launch a popular social VR application, which was acquired by Microsoft in 2017. He also worked on an R&D team to develop a spatial interface system for an augmented reality headset company. In addition to receiving a BA at San Diego State University, he has received additional certifications in VR development, systems engineering, and agile project management.

Website Accessibility: Tips & Tools to Create a More Inclusive Internet

Angela & Cris Noble (Noble Intent Studio)

Angela & Cris Noble (Noble Intent Studio) Angela & Cris Noble (Noble Intent Studio)

By building accessible websites, we ensure websites are usable by the broadest number of people. More than the ethical benefits, having an accessible website also drives business success – protecting you from lawsuits around ADA compliance, improving user experience, and boosting SEO.

During this interactive workshop, you’ll learn:

  • Why website accessibility matters and the impact it has on business bottom lines
  • How to design and build inclusive websites to provide a better user experience
  • How to implement simple changes to create websites that can be accessed by people of all abilities – ensuring usability for assistive technologies, ADA compliance, and SEO best practices

Bring your own computer for a hands-on audit of your own website and on-the-spot accessibility fixes.

When a website’s content is available to everyone and can be used by anyone — regardless of their ability — website accessibility is achieved.

Join us in helping to create a more inclusive internet one website at a time.

Angela & Cris Noble:
Angela and Cris Noble have been creating websites together since 2011 and co-founded Noble Intent Studio in 2017. They’ve worked with clients such as CUCINA Restaurants, Planned Parenthood, AAA, and Intuit and have partnered with other design firms such as lime&co (Petra Ives), StudioM (Kate McCarthy), Marc Hedges Creative, Design Perspective (Cheryl Dine), Matter Consulting (Steven Morris), and many more. Noble Intent Studio connects client objectives to end-user experience with strategic and inclusive design and innovation.

Angela has served on the AIGA San Diego board as the Website Director and currently serves as Vice President of the Kensington Talmadge Business Association. She also hosts a twice-monthly Design Critique Group meetup where local design professionals can give and receive critiques on their in-process work. You may remember Angela from her “Local Leader Lunch” at Y24. Angela is passionate about gardening and animal rescue – you’ll almost always find her with a dog in her lap.

Cris has volunteered with AIGA San Diego for the past 4 years providing web development for special programs, including the Y25 website (designed by lime&co) and the Designer Launch Series website (designed by Intuit). Cris made a career switch from process engineering to web development after falling in love with design (and Angela). He worked at Intuit on the TurboTax team and at downtown startup Classy.org before joining Noble Intent Studio full-time. Cris is an avid biker on both roads and dirt trails. His goal is to ride on every road in the City of San Diego – wave if you see him riding!

website
instagram

Adventurous Branding - How to leverage fearless creativity in brand building

Charles Lee (Ideation) & Nate Spees (Grizzly)

Charles Lee (Ideation) & Nate Spees (Grizzly) Charles Lee (Ideation) & Nate Spees (Grizzly)

Join Nate and Charles as they share the fundamentals of brand building. During this interactive workshop, you will explore what goes into building and growing brands in an ever-changing marketplace. The strategies and fundamentals covered in this workshop have helped organizations like Xbox, Microsoft, Toyota, Google, Marriott, TOMS, Caterpillar, ServiceNow, and a myriad of companies simplify complexity and rise above the noise to reach their customers in more compelling and adventurous ways.

Charles Lee:
Charles is the Founder & CEO at Ideation, an idea execution company that specializes in helping executives and brands scale their business by effectively achieving clarity and integrating their strategic plans into day-to-day implementation. Ideation fills this gap between strategy and implementation with innovative approaches to idea refinement, strategic process & infrastructure development, leadership & team building, brand (re)development & positioning, and creative services that bridge concepts into the real world. He is also the author of Good Idea. Now What?: How to Move Ideas to Execution, a practical book designed to help people move ideas to implementation.

Charles is regularly invited to advise and speak to leading brands on topics such as clarity, creativity, leading innovation, idea-making, brand strategy, and ideation. Executive leaders from brands including Toyota, Wells Fargo, Google, TOMS, NBCUniversal, WME, Caterpillar, Sequoia Capital, Vanguard Financial, ONE Campaign, (RED), and many others have benefited from engaging Charles on various projects and endeavors. In addition to advising and speaking, Charles has served as host and/or facilitator for numerous events with NY Times best-selling authors and executives from brands including Google, Twitter, MLB, Starwood, Disney, CAA, Toyota, TOMS, charity: water, United Way, World Vision, and many others.

Nate Spees:
Nate Spees helps brands and people simplify complexity and be their most creative selves. Named one of “The 12 Most Important People in Design Right Now” by Hatch Magazine, he is a sought-after speaker, community builder, and local creative leader. In his work, Nate advises creative and storytelling practices of venture-backed startups, leading nonprofits and Fortune 500 enterprises, including Microsoft, Qualcomm, Marriott, WeWork, Hilton, Surfrider Foundation, and Xbox. Nate lives in San Diego with his wife, daughter, and dog. In his spare time, you can find him enjoying family, paddle boarding, golfing and searching for the city’s best coffee. Find Nate online at www.natespees.com, at www.madebygrizzly.com, and @natespees

Make Your M.O.V.E.S. Into UX

Allie Curtis (CappUXcino ‘N Coffee)

Allie Curtis (CappUXcino ‘N Coffee)

Design your own career roadmap based on Mindful Objectives, Values, Expectations & Synergies. User Experience as a profession is challenging, exciting, exhilarating, and fresh! It is an umbrella that covers a wide range of disciplines and offers a wealth of opportunities for any creative professional. However, it can be quite overwhelming to maneuver the terrain, whether you’re an early-career professional just out of college or an experienced professional who is interested in transitioning from another discipline. Together, we will take a journey to uncover a few treasures that are very important in making a successful transition into a new career. Though they are not talked about much, these treasures are far more timeless and valuable than any perfectly pixelated project or portfolio. This Thinkshop is for any person who is interested in making MOVES into User Experience and not sure how or where to start. We will not cover textbook UX methods, practices, or theory during this Thinkshop. Rather, you will design your own custom UX career roadmap and leave this Thinkshop with an action plan filled with MOVES that are attainable and excitable. Are you ready to make your MOVES?

Allie Curtis:
Altovise (Allie) Curtis, a Sr. User Experience (UX) Researcher & Product Designer, is an East Coast transplant who appreciates life and people. She has been on the Design & Development journey for almost 20 years, which started before she obtained a degree in Computer Information Systems. After college, Allie started a web design and development business in Atlanta, GA. Regardless of her role, Allie has a passion and purpose to mentor, guide, and grow people. She currently mentors new and early-career UX professionals in San Diego and beyond. ‍ Having set her own path for career development over the years, from college to entrepreneurship, Allie believes that knowing and appreciating who you are as a person and professional is a quicker path to accomplishing your goals than creating pixelated perfect pieces. ‍ Within her meetup and mentorship community, CappUXcino ‘N Coffee, Allie covers topics ranging from leveraging multiple skillsets to be more indispensable, creativity, soft skills, networking, and more. She is a warm and energetic soul who will welcome you as if she’s known you your entire life.
LinkedIn
IG: @cappuxcinoncoffee
TW: @cappuxcino

In-House Forum

Izzy Cuibus (JLab Audio), Sara Jacobsen (Salk Institute), Chase Wood (Taco Bell)

 Izzy Cuibus (JLab Audio), Sara Jacobsen (Salk Institute), Chase Wood (Taco Bell)  Izzy Cuibus (JLab Audio), Sara Jacobsen (Salk Institute), Chase Wood (Taco Bell)  Izzy Cuibus (JLab Audio), Sara Jacobsen (Salk Institute), Chase Wood (Taco Bell)

Join us as we talk to in-house designers from Taco Bell, JLab Audio, and Salk Institute about the design process & the operation of their internal design departments. We will learn about their size, structure, titles & responsibilities as well as their design scope and how they interact with other in-house teams or outside agencies.

Izzy Cuibus
JLab Audio
Izzy Cuibus is a Graphic Designer for JLab Audio, an award-winning company specializing in personal audio in Carlsbad, CA. She has worked at JLab for over 5 years on the Marketing team, and is proud to have contributed to its growth in the consumer electronics market. Most notably, she has helped with a major rebranding campaign along with a website redesign, helping to position JLab as the #1 true wireless brand under $100.

Sara Jacobsen
The Salk Institute for Biological Studies
My background includes work with full-service agencies, universities, and in-house creative departments in San Francisco, San Diego, and Helsinki, Finland. Cross-cultural communication has been an ongoing professional focus and personal interest. While studying graphic design at California College of the Arts in San Francisco I worked with the in-house creative team of clothing company Esprit de corp. The workspace was a historical building with a rooftop vegetable garden, custom carved furniture, and an Amish quilt collection. The work environment kindled an appreciation for healthy living, meticulous craftsmanship, and the infinite possibilities of using basic geometry in creative expression. Since then, I’ve worked in studios housed in a renovated bus repair station, Pier 80 in San Francisco, and a historical ceramic factory in Finland. The spaces I’ve worked in have always influenced my design by helping me embody the everyday lifestyles and priorities of the audiences they serve. The organizations I most admire acknowledge the genius loci of the terrain, structures, materials, and history within which they exist and build their identities on. I am currently a graphic designer at the iconic modernist campus of The Salk Institute for Biological Studies.

Chase Wood
Taco Bell
Chase Wood was raised in Hollister, CA, and lives and works in Southern California. After attending Long Beach State University where he received a BFA in Illustration, Chase continued his career working as a graphic artist in the fashion industry. Here, he worked with a multitude of clients and brands, forcing him to continually adapt to a wide range of brand aesthetics and trends. Also during that time, Chase founded a small creative agency with a few colleagues, allowing him to expand his skill sets in the areas of brand identity design and illustration. After a few years, Chase was offered an Art Director position at TBD (Taco Bell Design, the brand’s in-house agency.) This is where he began to channel his know-how towards leadership and communicative imagery with the cult brand that is Taco Bell. Chase’s ultimate goal is to evoke a clear message in his work, which is what attracted him to the illustrative side of art. He enjoys taking one small bit of subject matter and letting his pen do the rest, getting lost in detail.

Art of the Creative Business

Steve Morris (Mth Degree)

Steve Morris (Mth Degree)

Get ready to dive into all things creative business with industry leader Steve Morris during The Art of the Creative Business workshop. This hands-on workshop will help you deepen your business principles and realize the full potential that you and your creative organization have to offer. The art of creating your own business begins with diving deep into why you’re bold enough to do it, how you do it with your ‘non-negotiables,’ and what you ultimately promise your clients.

Steve Morris
To live and work wholeheartedly, with meaning and purpose, business leaders must know what they stand for and how to instill their beliefs in action. Steve is on a mission to help organizations and their leaders rise to their potential and make a positive impact on the world of their customers. Steve leads his strategic brand and business consultancy Mth Degree (theMthDegree.com), founded in 1994. His clients include global organizations such as Samsung, Sony, LG, ESPN, Amazon, Google, NFL and MLB franchises, Northwestern University and regional organizations such as Academy for Professional Excellence, Port of San Diego, Fleet Science Center and SDSU. Over the past 24 years he has worked as a leader and innovator on brand strategy, organizational life, humanized marketing and wholehearted leadership with artistry. He’s been honored to work with more than 250 global, national and regional companies and 2,300 business leaders ranging from brands in consumer products, consumer electronics, education, government, non-profit, sports and entertainment. Steve is a frequent speaker at events locally and nationally, including TEDx, Creative Mornings, CES, HOW Conference, Social Venture Network, American Marketing Association, and AIGA conferences. He is regularly hired for in-house corporate keynotes, retreats, and workshops for organizations that include Samsung, LG, Academy for Professional Excellence, and the Port of San Diego. He’s been a guest on podcasts and radio shows across the US and Europe, and is a celebrity guest host on BISTalk Radio (on the ESPN broadcast network). Steve has written and published two books, including “The Evolved Brand” and “Humanizing the Customer Journey,” and his forthcoming book “The Beautiful Business: How to Impact the World Through the Power of Your Brand” will be published in late 2020 by Conscious Capitalism Press. In addition, his creative and thought leadership has been included in Retail Observer, Forbes, Business Week, Brand Week, Ad Age, Conscious Company Magazine, MarketingProfs, and HOW Magazines, among others. With the design to work with leaders who want to live and work more wholehearted, Steve is Co-Founder of The Studio (studioleadership.com), an organizational change-agent consultancy that works with the foundations of leadership artistry.

Street Dreams: Lowrider 101

Jose Venegas (Writerz Blok at the Jacobs Center for Neighborhood Innovation)

Join Jose, a graffiti artist, and classic car owner/artist, as he shares his imaginative design process for customizing the ’67 Impalas that he is bringing to Y25. Two-three cars will be at this outdoor think-shop. One fully custom lowrider and one in all-original, classic stage. The think-shop will consist of breaking down a brief history of lowriders plus performance info and costs. Jose will also have an outline of a classic car so attendees can design and color patterns to envision the custom paint design process.

Jose Venegas:
Jose, born in Miami and raised in San Diego, was always fascinated by Graffiti Art, but could never find a place to express his talent. With a lack of places to safely and legally practice his art and absolutely no resources in the community to utilize his talent, he turned to vandalism as a form of expressing himself. On his way to work one day, he noticed a group of youth, his age and younger, spray-painting large wooden walls with Graffiti Art. He witnessed more people doing Graffiti the next day and decided to skip work. Since 1999, Jose has worked to support and inspire local youth and his community about the importance of this art form and the Writerz Blok program at the Jacobs Center for Neighborhood Innovation.

Jose was hired as the Writerz Blok Facility Supervisor in 2005. He became an instructor, a mentor, learned graphic design and screen-printing while working at Writerz Blok. He has also partnered with local organizations on numerous projects working with at-risk youth and after-school classes. As a Latino man in this thriving community, he has been an integral part of empowering and inspiring his community, co-workers and his people through his work at Writerz Blok, the nation’s first ever legal Graffiti Arts park.

Nick Cottrell

If you are new to it, the process of designing for virtual reality (VR) can be intimidating and complex. However, the core principles of design always hold true. This Thinkshop will help provide the basics for both augmented reality and virtual reality (AR/VR) and give a few key points to consider before diving into some hands-on exercises. By the end, you’ll be ready to create engaging AR/VR experiences of your own.

Nick Cottrell:
Nick Cottrell is a practicing interaction designer with over 15 years of experience. His work involves collaborative internet services and productivity solutions for modern businesses. He has experience with a range of emerging technologies and developed an influential mix of cross-platform AR and VR projects. He helped create and launch a popular social VR application, which was acquired by Microsoft in 2017. He also worked on an R&D team to develop a spatial interface system for an augmented reality headset company. In addition to receiving a BA at San Diego State University, he has received additional certifications in VR development, systems engineering, and agile project management.

Angela & Cris Noble (Noble Intent Studio) Angela & Cris Noble (Noble Intent Studio)

By building accessible websites, we ensure websites are usable by the broadest number of people. More than the ethical benefits, having an accessible website also drives business success – protecting you from lawsuits around ADA compliance, improving user experience, and boosting SEO.

During this interactive workshop, you’ll learn:

  • Why website accessibility matters and the impact it has on business bottom lines
  • How to design and build inclusive websites to provide a better user experience
  • How to implement simple changes to create websites that can be accessed by people of all abilities – ensuring usability for assistive technologies, ADA compliance, and SEO best practices

Bring your own computer for a hands-on audit of your own website and on-the-spot accessibility fixes.

When a website’s content is available to everyone and can be used by anyone — regardless of their ability — website accessibility is achieved.

Join us in helping to create a more inclusive internet one website at a time.

Angela & Cris Noble:
Angela and Cris Noble have been creating websites together since 2011 and co-founded Noble Intent Studio in 2017. They’ve worked with clients such as CUCINA Restaurants, Planned Parenthood, AAA, and Intuit and have partnered with other design firms such as lime&co (Petra Ives), StudioM (Kate McCarthy), Marc Hedges Creative, Design Perspective (Cheryl Dine), Matter Consulting (Steven Morris), and many more. Noble Intent Studio connects client objectives to end-user experience with strategic and inclusive design and innovation.

Angela has served on the AIGA San Diego board as the Website Director and currently serves as Vice President of the Kensington Talmadge Business Association. She also hosts a twice-monthly Design Critique Group meetup where local design professionals can give and receive critiques on their in-process work. You may remember Angela from her “Local Leader Lunch” at Y24. Angela is passionate about gardening and animal rescue – you’ll almost always find her with a dog in her lap.

Cris has volunteered with AIGA San Diego for the past 4 years providing web development for special programs, including the Y25 website (designed by lime&co) and the Designer Launch Series website (designed by Intuit). Cris made a career switch from process engineering to web development after falling in love with design (and Angela). He worked at Intuit on the TurboTax team and at downtown startup Classy.org before joining Noble Intent Studio full-time. Cris is an avid biker on both roads and dirt trails. His goal is to ride on every road in the City of San Diego – wave if you see him riding!

website
instagram

Charles Lee (Ideation) & Nate Spees (Grizzly) Charles Lee (Ideation) & Nate Spees (Grizzly)

Join Nate and Charles as they share the fundamentals of brand building. During this interactive workshop, you will explore what goes into building and growing brands in an ever-changing marketplace. The strategies and fundamentals covered in this workshop have helped organizations like Xbox, Microsoft, Toyota, Google, Marriott, TOMS, Caterpillar, ServiceNow, and a myriad of companies simplify complexity and rise above the noise to reach their customers in more compelling and adventurous ways.

Charles Lee:
Charles is the Founder & CEO at Ideation, an idea execution company that specializes in helping executives and brands scale their business by effectively achieving clarity and integrating their strategic plans into day-to-day implementation. Ideation fills this gap between strategy and implementation with innovative approaches to idea refinement, strategic process & infrastructure development, leadership & team building, brand (re)development & positioning, and creative services that bridge concepts into the real world. He is also the author of Good Idea. Now What?: How to Move Ideas to Execution, a practical book designed to help people move ideas to implementation.

Charles is regularly invited to advise and speak to leading brands on topics such as clarity, creativity, leading innovation, idea-making, brand strategy, and ideation. Executive leaders from brands including Toyota, Wells Fargo, Google, TOMS, NBCUniversal, WME, Caterpillar, Sequoia Capital, Vanguard Financial, ONE Campaign, (RED), and many others have benefited from engaging Charles on various projects and endeavors. In addition to advising and speaking, Charles has served as host and/or facilitator for numerous events with NY Times best-selling authors and executives from brands including Google, Twitter, MLB, Starwood, Disney, CAA, Toyota, TOMS, charity: water, United Way, World Vision, and many others.

Nate Spees:
Nate Spees helps brands and people simplify complexity and be their most creative selves. Named one of “The 12 Most Important People in Design Right Now” by Hatch Magazine, he is a sought-after speaker, community builder, and local creative leader. In his work, Nate advises creative and storytelling practices of venture-backed startups, leading nonprofits and Fortune 500 enterprises, including Microsoft, Qualcomm, Marriott, WeWork, Hilton, Surfrider Foundation, and Xbox. Nate lives in San Diego with his wife, daughter, and dog. In his spare time, you can find him enjoying family, paddle boarding, golfing and searching for the city’s best coffee. Find Nate online at www.natespees.com, at www.madebygrizzly.com, and @natespees

Allie Curtis (CappUXcino ‘N Coffee)

Design your own career roadmap based on Mindful Objectives, Values, Expectations & Synergies. User Experience as a profession is challenging, exciting, exhilarating, and fresh! It is an umbrella that covers a wide range of disciplines and offers a wealth of opportunities for any creative professional. However, it can be quite overwhelming to maneuver the terrain, whether you’re an early-career professional just out of college or an experienced professional who is interested in transitioning from another discipline. Together, we will take a journey to uncover a few treasures that are very important in making a successful transition into a new career. Though they are not talked about much, these treasures are far more timeless and valuable than any perfectly pixelated project or portfolio. This Thinkshop is for any person who is interested in making MOVES into User Experience and not sure how or where to start. We will not cover textbook UX methods, practices, or theory during this Thinkshop. Rather, you will design your own custom UX career roadmap and leave this Thinkshop with an action plan filled with MOVES that are attainable and excitable. Are you ready to make your MOVES?

Allie Curtis:
Altovise (Allie) Curtis, a Sr. User Experience (UX) Researcher & Product Designer, is an East Coast transplant who appreciates life and people. She has been on the Design & Development journey for almost 20 years, which started before she obtained a degree in Computer Information Systems. After college, Allie started a web design and development business in Atlanta, GA. Regardless of her role, Allie has a passion and purpose to mentor, guide, and grow people. She currently mentors new and early-career UX professionals in San Diego and beyond. ‍ Having set her own path for career development over the years, from college to entrepreneurship, Allie believes that knowing and appreciating who you are as a person and professional is a quicker path to accomplishing your goals than creating pixelated perfect pieces. ‍ Within her meetup and mentorship community, CappUXcino ‘N Coffee, Allie covers topics ranging from leveraging multiple skillsets to be more indispensable, creativity, soft skills, networking, and more. She is a warm and energetic soul who will welcome you as if she’s known you your entire life.
LinkedIn
IG: @cappuxcinoncoffee
TW: @cappuxcino

 Izzy Cuibus (JLab Audio), Sara Jacobsen (Salk Institute), Chase Wood (Taco Bell)  Izzy Cuibus (JLab Audio), Sara Jacobsen (Salk Institute), Chase Wood (Taco Bell)  Izzy Cuibus (JLab Audio), Sara Jacobsen (Salk Institute), Chase Wood (Taco Bell)

Join us as we talk to in-house designers from Taco Bell, JLab Audio, and Salk Institute about the design process & the operation of their internal design departments. We will learn about their size, structure, titles & responsibilities as well as their design scope and how they interact with other in-house teams or outside agencies.

Izzy Cuibus
JLab Audio
Izzy Cuibus is a Graphic Designer for JLab Audio, an award-winning company specializing in personal audio in Carlsbad, CA. She has worked at JLab for over 5 years on the Marketing team, and is proud to have contributed to its growth in the consumer electronics market. Most notably, she has helped with a major rebranding campaign along with a website redesign, helping to position JLab as the #1 true wireless brand under $100.

Sara Jacobsen
The Salk Institute for Biological Studies
My background includes work with full-service agencies, universities, and in-house creative departments in San Francisco, San Diego, and Helsinki, Finland. Cross-cultural communication has been an ongoing professional focus and personal interest. While studying graphic design at California College of the Arts in San Francisco I worked with the in-house creative team of clothing company Esprit de corp. The workspace was a historical building with a rooftop vegetable garden, custom carved furniture, and an Amish quilt collection. The work environment kindled an appreciation for healthy living, meticulous craftsmanship, and the infinite possibilities of using basic geometry in creative expression. Since then, I’ve worked in studios housed in a renovated bus repair station, Pier 80 in San Francisco, and a historical ceramic factory in Finland. The spaces I’ve worked in have always influenced my design by helping me embody the everyday lifestyles and priorities of the audiences they serve. The organizations I most admire acknowledge the genius loci of the terrain, structures, materials, and history within which they exist and build their identities on. I am currently a graphic designer at the iconic modernist campus of The Salk Institute for Biological Studies.

Chase Wood
Taco Bell
Chase Wood was raised in Hollister, CA, and lives and works in Southern California. After attending Long Beach State University where he received a BFA in Illustration, Chase continued his career working as a graphic artist in the fashion industry. Here, he worked with a multitude of clients and brands, forcing him to continually adapt to a wide range of brand aesthetics and trends. Also during that time, Chase founded a small creative agency with a few colleagues, allowing him to expand his skill sets in the areas of brand identity design and illustration. After a few years, Chase was offered an Art Director position at TBD (Taco Bell Design, the brand’s in-house agency.) This is where he began to channel his know-how towards leadership and communicative imagery with the cult brand that is Taco Bell. Chase’s ultimate goal is to evoke a clear message in his work, which is what attracted him to the illustrative side of art. He enjoys taking one small bit of subject matter and letting his pen do the rest, getting lost in detail.

Steve Morris (Mth Degree)

Get ready to dive into all things creative business with industry leader Steve Morris during The Art of the Creative Business workshop. This hands-on workshop will help you deepen your business principles and realize the full potential that you and your creative organization have to offer. The art of creating your own business begins with diving deep into why you’re bold enough to do it, how you do it with your ‘non-negotiables,’ and what you ultimately promise your clients.

Steve Morris
To live and work wholeheartedly, with meaning and purpose, business leaders must know what they stand for and how to instill their beliefs in action. Steve is on a mission to help organizations and their leaders rise to their potential and make a positive impact on the world of their customers. Steve leads his strategic brand and business consultancy Mth Degree (theMthDegree.com), founded in 1994. His clients include global organizations such as Samsung, Sony, LG, ESPN, Amazon, Google, NFL and MLB franchises, Northwestern University and regional organizations such as Academy for Professional Excellence, Port of San Diego, Fleet Science Center and SDSU. Over the past 24 years he has worked as a leader and innovator on brand strategy, organizational life, humanized marketing and wholehearted leadership with artistry. He’s been honored to work with more than 250 global, national and regional companies and 2,300 business leaders ranging from brands in consumer products, consumer electronics, education, government, non-profit, sports and entertainment. Steve is a frequent speaker at events locally and nationally, including TEDx, Creative Mornings, CES, HOW Conference, Social Venture Network, American Marketing Association, and AIGA conferences. He is regularly hired for in-house corporate keynotes, retreats, and workshops for organizations that include Samsung, LG, Academy for Professional Excellence, and the Port of San Diego. He’s been a guest on podcasts and radio shows across the US and Europe, and is a celebrity guest host on BISTalk Radio (on the ESPN broadcast network). Steve has written and published two books, including “The Evolved Brand” and “Humanizing the Customer Journey,” and his forthcoming book “The Beautiful Business: How to Impact the World Through the Power of Your Brand” will be published in late 2020 by Conscious Capitalism Press. In addition, his creative and thought leadership has been included in Retail Observer, Forbes, Business Week, Brand Week, Ad Age, Conscious Company Magazine, MarketingProfs, and HOW Magazines, among others. With the design to work with leaders who want to live and work more wholehearted, Steve is Co-Founder of The Studio (studioleadership.com), an organizational change-agent consultancy that works with the foundations of leadership artistry.

Join Jose, a graffiti artist, and classic car owner/artist, as he shares his imaginative design process for customizing the ’67 Impalas that he is bringing to Y25. Two-three cars will be at this outdoor think-shop. One fully custom lowrider and one in all-original, classic stage. The think-shop will consist of breaking down a brief history of lowriders plus performance info and costs. Jose will also have an outline of a classic car so attendees can design and color patterns to envision the custom paint design process.

Jose Venegas:
Jose, born in Miami and raised in San Diego, was always fascinated by Graffiti Art, but could never find a place to express his talent. With a lack of places to safely and legally practice his art and absolutely no resources in the community to utilize his talent, he turned to vandalism as a form of expressing himself. On his way to work one day, he noticed a group of youth, his age and younger, spray-painting large wooden walls with Graffiti Art. He witnessed more people doing Graffiti the next day and decided to skip work. Since 1999, Jose has worked to support and inspire local youth and his community about the importance of this art form and the Writerz Blok program at the Jacobs Center for Neighborhood Innovation.

Jose was hired as the Writerz Blok Facility Supervisor in 2005. He became an instructor, a mentor, learned graphic design and screen-printing while working at Writerz Blok. He has also partnered with local organizations on numerous projects working with at-risk youth and after-school classes. As a Latino man in this thriving community, he has been an integral part of empowering and inspiring his community, co-workers and his people through his work at Writerz Blok, the nation’s first ever legal Graffiti Arts park.

Lunch Options

Reserve by March 27th

LUNCH WITH A SPEAKER

Friday April 3

Join a casual roundtable conversation about a topic selected by each participating speaker’s imagination. Optional, Catered lunch provided, RSVP required, limited to 25 per speaker

Yvonne Perez Emerson :: Designing for the Cannabis Industry
Charles Lee :: Human-Centered Design Thinking and Innovation
Hugh Webber :: Designing for Connection
Scott Mallwitz :: Embracing the Challenge of No
John Bielenberg :: Design for a Positive Future
Lindsey Hammond Charlet :: What’s holding you back?

LUNCH WITH A LOCAL LEADER

Saturday April 4

Enjoy a delicious sit-down lunch over a roundtable discussion with one of our local design leaders.
Optional, $35 per person. Reserve by March 27th

Join a casual roundtable conversation about a topic selected by each participating speaker’s imagination. Optional, Catered lunch provided, RSVP required, limited to 25 per speaker

Yvonne Perez Emerson :: Designing for the Cannabis Industry
Charles Lee :: Human-Centered Design Thinking and Innovation
Hugh Webber :: Designing for Connection
Scott Mallwitz :: Embracing the Challenge of No
John Bielenberg :: Design for a Positive Future
Lindsey Hammond Charlet :: What’s holding you back?

Enjoy a delicious sit-down lunch over a roundtable discussion with one of our local design leaders.
Optional, $35 per person. Reserve by March 27th

Schedule

Day 1

Friday April 3

7-8:50 Registration & Continental Breakfast
Resource Center Open
9:00 Welcome
9:10 Speaker 1
10:00 Speaker 2
10:40 Break Resource Center Open
11:15 Speaker 3
12:00 Lunch Hosted / Resource Center Open
1:30 Speaker 4
2:15 Speaker 5
3:00 Break Resource Center Open
3:45 “Get the Creative Juices flowing”
4:15 Speaker 6
5:00 Link Presentation
5:30 Reception

Day 2

Saturday April 4

7-8:50 Registration & Continental Breakfast
9:00 Welcome Back
9:10 Speaker 7
10:00 THINK/WORK SHOPS
12:00 Lunch On your own or Lunch with a Local Leader
($35 per person, round table discussion with Local Leader, rsvp required)
2:00 Speaker 8
2:45 Speaker 9
3:30 Break
4:00 Speaker 10
4:50 Thank You
5:00 RECEPTION Patio
prices

Early Bird :: SOLD OUT!

through Jan 15, 2020

AIGA Member $425
Non-Member $475

Value Rate

Jan 16 - Feb 15, 2020

AIGA Member $475
Non-Member $575
Student Members $250
Group Rate (groups of 5+) $450

Full Rate

Feb 16 - Apr 2, 2020

AIGA Member $525
Non-Member $675
Student Members $250
Group Rate (groups of 5+) $450
Registration Information

Your conference registration includes admission to all Main Stage Speakers, the Resource Room, Lunch on Friday, one Thinkshop on Saturday and the Reception on Saturday.

Attendees are responsible for making their own hotel reservations and travel arrangements.

Cancellations, Terms & Conditions

Your registration constitutes permission to use photos, audio and video recording taken of you during the event for promotional and educational purposes in connection with AIGA events and activities, in corresponding publications, in AIGA’s archives and on AIGA’s website.

Cancellations made on or before March 27, 2020 are eligible for a refund, less a $25 cancellation fee.

By submitting your email address, you agree to receive related email periodically from AIGA San Diego and can opt-out at any time. We will never share or sell your email address or information.

While all speakers have confirmed their participation, we cannot guarantee that the speaker list or schedule is fully final. Speakers and schedule is subject to change without notice.

Group Discount

Group Rate $450 is for groups of 5 and more. Please email us to purchase the Group Rate

Code of Conduct

The Y25 Design Conference is an event for people who share a passion for design, experience, innovation, usability, and other cool things. The conference is intended to be an inclusive environment where anyone interested in doing, making, and designing cool stuff is welcome.

Along with people from different industries and backgrounds, we encourage conversations and differing perspectives as part of the Y Design Conference experience. We will ensure a safe environment for everyone, and your cooperation is expected.

To that end, we will provide an environment free of harassment for every person. To be clear “harassment” includes:

  • Offensive speech related to gender, sexual orientation, disability, physical appearance, race, or religion
  • Offensive vulgar or sexual imagery in public spaces and presentations
  • Intimidation, stalking, following, unauthorized photography or recording of a person or people
  • Sustained disruption of talks or other events
  • Inappropriate physical contact or unwelcome sexual attention.

These are all things that have no place at the Y Design conference. We expect attendees to act in a way that’s a positive representation to the community at-large. Anyone asked to stop harassing behavior will be expected to stop immediately. If not, appropriate action will be taken by conference staff, security, and/or law enforcement.

Conference staff and volunteers will provide any of the following should the need arise:

  • Expulsion from the conference, including the hotel (where appropriate)
  • Escorts to and from venues
  • Mediation of conflicts relevant to Y Design Conference event and/or policy
  • Contacting security or law enforcement
  • Assistance to any Y Design attendees with special needs

Whether you are a volunteer, speaker, sponsor, or attendee, you must agree to behave appropriately or we’ll ask you to leave. You can help, too, by looking around and letting us know if some one’s behavior is negatively affecting our culture.

Your conference registration includes admission to all Main Stage Speakers, the Resource Room, Lunch on Friday, one Thinkshop on Saturday and the Reception on Saturday.

Attendees are responsible for making their own hotel reservations and travel arrangements.

Your registration constitutes permission to use photos, audio and video recording taken of you during the event for promotional and educational purposes in connection with AIGA events and activities, in corresponding publications, in AIGA’s archives and on AIGA’s website.

Cancellations made on or before March 27, 2020 are eligible for a refund, less a $25 cancellation fee.

By submitting your email address, you agree to receive related email periodically from AIGA San Diego and can opt-out at any time. We will never share or sell your email address or information.

While all speakers have confirmed their participation, we cannot guarantee that the speaker list or schedule is fully final. Speakers and schedule is subject to change without notice.

Group Rate $450 is for groups of 5 and more. Please email us to purchase the Group Rate

The Y25 Design Conference is an event for people who share a passion for design, experience, innovation, usability, and other cool things. The conference is intended to be an inclusive environment where anyone interested in doing, making, and designing cool stuff is welcome.

Along with people from different industries and backgrounds, we encourage conversations and differing perspectives as part of the Y Design Conference experience. We will ensure a safe environment for everyone, and your cooperation is expected.

To that end, we will provide an environment free of harassment for every person. To be clear “harassment” includes:

  • Offensive speech related to gender, sexual orientation, disability, physical appearance, race, or religion
  • Offensive vulgar or sexual imagery in public spaces and presentations
  • Intimidation, stalking, following, unauthorized photography or recording of a person or people
  • Sustained disruption of talks or other events
  • Inappropriate physical contact or unwelcome sexual attention.

These are all things that have no place at the Y Design conference. We expect attendees to act in a way that’s a positive representation to the community at-large. Anyone asked to stop harassing behavior will be expected to stop immediately. If not, appropriate action will be taken by conference staff, security, and/or law enforcement.

Conference staff and volunteers will provide any of the following should the need arise:

  • Expulsion from the conference, including the hotel (where appropriate)
  • Escorts to and from venues
  • Mediation of conflicts relevant to Y Design Conference event and/or policy
  • Contacting security or law enforcement
  • Assistance to any Y Design attendees with special needs

Whether you are a volunteer, speaker, sponsor, or attendee, you must agree to behave appropriately or we’ll ask you to leave. You can help, too, by looking around and letting us know if some one’s behavior is negatively affecting our culture.

Location

The Alexandria
at Torrey Pines

10996 Torreyana Road
San Diego, CA 92121

google-maps
25 years

Our “Y” Story

For a quarter century, there has been a place for like-minded designers who notice it all to gather in San Diego, Calif. More than just a sunny-side-up town, San Diego has become a design-centered, highly respected creative forefront in the industry. The people who have made it such are still here and thriving.

So what is this gathering place? It’s called the Y. The two-day event, produced entirely by volunteers, puts design at the center of everything. The Y is a place to reconnect with yourself, your passion, your why. It takes us out of the day-to-day how we design and opens up our imagination to remind us why we design. At the Y, designers find the inspiration they need to reach the next level. It’s a space for creatives to flock to each year, a forum where they can bask in the company of designers who radiate inspiration and embrace big ideas.

SOME OF OUR PAST SPEAKERS

The Y Conference brings to the main stage the most sought-after names in design and some of the most intriguing unknowns. We never cut corners when it comes to curating our speaker list. Just take a look at past Y Conference speakers: Paula Scher, David Carson, Chip Kidd, Karim Rashid, Wayne White, Frank Chimero, Aaron Draplin, Patrick Coyne, Michael Bierut, and Louise Fili. And as Y Design Conference celebrates its 25th anniversary in 2020, attendees can expect more top-tier talent.

Erik Spiekermann

Erik Spiekermann

Michael Bierut

Michael Bierut

Louise Fili

Louise Fili

Karim Rashid

Karim Rashid

Gail Anderson

Gail Anderson

Kristine Arth

Kristine Arth

Jorge Gutierrez

Jorge Gutierrez

Paula Sher

Paula Sher

Yichi Zhang

Yichi Zhang

Lisa Congdon

Lisa Congdon

Kareem Collie

Kareem Collie

Aaron Draplin

Aaron Draplin

Ashleigh Axios

Ashleigh Axios

David Carson

David Carson

Natasha Jen

Natasha Jen

Vanessa Dewey

Vanessa Dewey

Ebon Heath

Ebon Heath

Chip Kidd

Chip Kidd

Past Y Conferences